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If you’ve noticed the growing popularity of managed funds of late, you aren’t alone. After a challenging couple of years, Australia’s managed fund sector resumed growing its funds under management around eighteen months ago. The recent rally in global equity markets is clearly a key driver. But there’s more at play here. Financial advisers appear to be warming to managed funds in a way they haven’t for some time. We investigate why below.
Let’s start by discussing one of the stronger headwinds the managed fund sector has been up against in recent years: competition from managed accounts.
A growing number of financial advisers have been advising that their clients invest in managed accounts, often to the detriment of the managed fund sector.
As a result, the boom in managed accounts’ funds under management has been dramatic in recent years:
Annual Growth in Managed Accounts (Funds under Management $bn):

Source: Advisors Voice
All types of managed accounts, including separately managed accounts (SMAs) and managed discretionary accounts (MDAs), have benefitted from this trend:

Source: Advisors Voice
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So why are managed accounts’ funds under management booming?
In essence, more and more financial advisers have been advising their clients to invest via managed accounts due to the growing regulatory burdens they’re bearing. The main advantage of managed accounts is that they don’t require advisers to complete a record of advice every time a change is made to a portfolio. That’s great news if you’re an overstretched adviser doing your best to manage all your clients’ accounts to the best of your ability while keeping the regulators happy.
Hence, the growth in managed accounts’ funds under management is about advisers ensuring their clients can achieve their investment goals in an efficient and sustainable manner for all involved.
When posed with the prospect of investing in managed accounts, more than one client has asked the question: what about the humble managed fund?
The reason this question seems obvious to ask is that managed funds address the same regulatory challenge for advisers as managed accounts: managed funds’ portfolio management activities can occur without consultation or documentation.
Having said that, there are a few noteworthy differences between managed accounts and managed funds as shown below:

Minor differences asides, a noteworthy shift in financial adviser attitudes toward managed funds has been occurring in recent years.
In the past, it was common for financial advisers to view managed funds as a relatively high risk investment strategy, particularly when there was a potential mismatch versus their clients’ risk profiles or return objectives.
However, the recent boom in managed accounts has highlighted to some advisers that investing in a single managed account is in fact similar to investing in a single managed fund. They’re both managed by an external fund manager who’s aiming to outperform by investing in a diverse portfolio of assets.
In addition, many of those same advisers have rediscovered the benefits of investing in managed funds. Namely:



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